According to Ashley Peden, Chief Commercial Officer, this partnership is crucial for the club's success in the Premier League. "We are thrilled to be partnering with W88, a company with a proven track record of successful partnerships with elite sporting organizations, including Premier League football clubs," he said. "This agreement represents the largest commercial deal in the club's history and will contribute significantly to enabling the club to compete in the Premier League."

David Bruce, Chief Business Officer, recently mentioned that the club is exploring other commercial opportunities, suggesting that more deals are on the horizon. "The Premier League has a large following, and we are now receiving interest from various brands that want to partner with Sunderland," he said. "We need to assess what is right for the club, both financially and from a brand perspective, to determine the best options for us."

W88 has expressed its excitement about the partnership, which is expected to provide Sunderland with the necessary funds to invest in their side ahead of the new season. "It's an honour for us to partner with Sunderland AFC, a club with a rich history spanning over 150 years," said a W88 spokesperson. "We see SAFC as the perfect partner to activate with in our overseas target markets, and we look forward to collaborating with them in the upcoming season."

The partnership is expected to bring significant benefits to Sunderland, both financially and in terms of exposure. With W88's support, the club is well-positioned to compete in the Premier League and achieve their goals.