Meanwhile, the club has generated around 64 million pounds from the sales of six players, including Trent Alexander-Arnold. Hogan emphasized that the club's approach has not changed, and they remain committed to financial sustainability. He said, "It doesn't just happen; it's been years in the making." He explained that the club's goal is to create a "virtuous circle" where they generate revenue to invest back into the team.
Hogan attributed the club's new approach to the ambitions of American-led Fenway Sports Group (FSG), who are seeking to build on last season's Premier League title under manager Arne Slot. He said, "We also recognize, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one."
Liverpool will face AC Milan in Kowloon, Hong Kong on Saturday, before taking on Yokohama FM in the J League World Challenge in Yokohama on Wednesday. They begin their Premier League title defence at home against Bournemouth on August 15.